CityOut meets John Rossant, chairman of PublicisLive and organiser of Monaco Media Forum.
Tell us about the Monaco Media Forum?
The Monaco Media Forum brings together global leaders of new and traditional media for two and a half days of high-level discussions about the future of online, broadcast and print communications. Aggressively global in outlook, the invitation-only event focuses on emerging opportunities in media technology, distribution and content, with special emphasis on advertising, marketing and finance. Now in its seventh year, the Monaco Media Forum is a unique meeting place for architects and builders of the new media landscape.
What are some of this year’s highlights?
The event has a very strong lineup this year. Look out for media executives from Skype, Google, Orange, Microsoft, and YouTube. The 2012 Monaco Media Forum Prize will be awarded personally by H.S.H. Prince Albert II at the official soirée of the Monaco Media Forum. New to the event this year is the creation of Les Amis du Monaco Media Forum, a non-profit group, designed to strengthen the MMF community and extend its outreach around the globe, while also keeping the Forum accessible to start-ups.
What key trends are focused on this year?
The theme of this year’s event, Welcome to the Four Screen World, will not only address the tablet phenomenon but the role of brands, mobile and TV in the media ecosystem.
Where should a media like CityOut Monaco be heading?
Hopefully ever upwards. CityOutMonaco.com is a great site and should have a great future as a digital hub for what’s happening in the Principality.
Can traditional media (print, radio) still prosper alongside digital?
Absolutely! An either/or strategy — either print or digital — is not a binary choice for most people in the media business. Magazines are being given an incredible second life through app editions for tablets, which provide an incredibly rich medium in which the particularly richness of a magazine can come alive (for example, the ability to click on a movie trailer from within a movie review in The New Yorker, or interactive ads in online versions of Wired or Vanity Fair. Conversely, print will still have a role for many years in the future: so many people are used to the tactile quality of print media.
Now in its seventh year now, how has MMF grown?
We’ve grown from a very small group seven years ago to an MMF community which now numbers several thousand around the world. The Forum itself will always remain small and intimate — no more than 400 people. It was never the intention to go for quantity over quality. So if we have 350 or 400 of the best and brightest in the industry, we are quite happy!