For 28 years, Monaco Yacht Show has attracted the crème de la crème of the yachting industry, bringing together naval architects, marinas, shipyards, yacht brokers, marine suppliers and media for a whirlwind 4-days over the last week of September.
From 26 September to 29 September, visitors to Monaco could admire 120 of the world’s finest superyachts that were displayed at Port Hercules; 40 made their world debut. Half of these world-class yachts were launched in the last 2 years, confirming Monaco as a yacht show at the forefront of contemporary nautical design, trends and innovation.
The show is striving to appeal to the millennial generation with luxury offerings such as the Sapphire Experience, improved Tenders and Toys exhibition zones and exciting in-water exhibits such as the BRABUS Shadow 800, that comes with a next generation Garmin Quatix 5 Sapphire multisport marine wristwatch that can control the tender’s navigation and entertainment. “The new superyachting clientele is looking for new lifestyle experiences, new sensations to share. When price is not an obstacle to getting what is best the wealthy younger generation seeks more personal experiences that reflect their own identity,” MYS general manager Gaëlle Tallarida said in a media release.
A recap of Monaco Yacht Show 2018
To recap on a busy week, Monaco Yacht Show 2018 was deemed to be the most successful show yet for many visitors and exhibitors.
There were many excellent moments to share ranging from the arrival on the eve of the show of the cyclists from the London to Monaco charity bike ride in benefit of the Blue Marine Foundation, to the 5th Monaco Yacht Show Superyacht Awards Ceremony and yacht debuts including CRN’s M/Y Latona and Heesen Yachts M/Y Irisha, designed by Harrison Eidsgaard.
A show standout, 90-metre DAR from Oceanco received the accolade for ‘2018 MYS Exterior Design Award’ as well as the top honour of ‘2018 MYS Finest New Superyacht Award’.
Chinese-built M/Y Illusion Plus from Pride Mega Yachts claimed the prize for ‘2018 MYS Interior Design’, while the winner of the ‘2018 MYS/RINA Award’ went to M/Y Solo by Tankoa Yachts.
Pendennis celebrated their 30th anniversary with the first public showcase of their latest new build sailing yacht Vijonara and topped this off with an impressive aerial display by the RAF Red Arrows over the port on Thursday afternoon.
The Dutch contingent had a powerful visibility on the quays – Royal Huisman presented their PURA concept, HISWA Holland Yachting Group (HISWA) and the Port of Amsterdam were animated to promote Amsterdam as a superyacht destination, and luxury expedition yacht builder DAMEN introduced its updated SeaXplorer 75 design with its design partners AMELS and Damen Research, as well as operational design input from EYOS Expeditions and exterior styling by Azure Yacht Design and Naval Architecture.
A superyacht marketplace
Monaco Yacht Show remains a vital portal for B2B partnerships; a super hub for connecting international clients to the best representatives across all facets of the maritime sector.
Federico Checo, VP Sales and Founder of DzineWellness who custom design Spas for luxury properties and yachts, agreed that Monaco is influential for business opportunities. “Monaco Yacht Show is an important show for DzineWellness because we have the opportunity to meet our current and future customers on board yachts where they can see what we did and installed to improve the spa user experience onboard. It is also essential because we can get feedback about our products from the crews and maintenance people to help us to improve design and functioning of our solutions. Monaco Yacht Show is also a great opportunity to discuss commercial SPA projects for yacht owners with architects and residential designers. For us, the show is an important window to the industry to learn about the next trends, what the users want and for this reason we attended the show with our international teams from New York and the office in Cesena in Italy.”
Exhibition areas spread across the length and breadth of Port Hercules with a new themed orientation of the various exhibition zones. Visitors could whet their appetite for luxury objects and premium furnishings in the Parvis Piscine and Upper Deck Lounge, or discover the latest technical equipment or quality services in the Darse Sud tent.
David Shimmin from Manx FX Limited attended as a stand partner at the Isle of Man stand located in the Darse Sud zone. “Being part of the Isle of Man stand at Monaco Yacht Show gives us the chance to have valuable ‘face time’ with potential customers that we wouldn’t normally get to have. It offers the opportunity for them to experience the look, feel and personality of our brand and see first-hand how our solutions can help their businesses.”
Each year, the show attracts an international network of yachting and luxury exhibitors seeking to engage with potential clients. Monaco’s status allows the event to channel their reputation as a superyacht hotspot toward a showcase of businesses within yachting.
Lu Kenhard, Sales representative from Liquid Yacht Wear France, emphasised the prospects for networking during the week. “Liquid Yacht Wear loves the Monaco show as it is a great way to celebrate and say thank you to the yachts and crew after a busy season. It is important for networking and showing off our new designs for next season.”
A future of possibilities
This year, admission prices had increased for the show but there didn’t seem to be a huge decrease in foot traffic on the quays at Port Hercules. From feedback, brokers said yacht sales for 2018 have been excellent and buyers were there at the show. The impact of 35,000 visitors to the show is not just felt in the yachting sector – hotels, restaurants and transportation are busy.
At its core, attending Monaco Yacht Show puts the spotlight on the Principality as an established international yachting destination and a must-attend event.