New General Manager Appointed At The Hotel Metropole


Over the past year, Pierre Ferchaud brought to the Hotel Metropole Monte-Carlo his expertise of the luxury hotel sector: his management style combining professionalism , high standards in quality, employee empowering measures, attention to detail and listening skills. He allowed the establishment to identify the Director who would ensure the future of the iconic hotel.

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Serge Ethuin

Graduated in 1982 from the Ecole Hôtelière in Strasbourg, Serge Ethuin began his career in 1983 working for the Hilton Group as a receptionist at Hilton Paris, as well as in Strasbourg and Orly.

He quickly evolved within the same group as front desk manager then business development manager assuming functional as well as operational responsabilities.

In 1997, he is entrusted with the general management of the Hilton Madagascar and successively Hilton Rome Airport and Hilton Arc de Triomphe.

The year 2008 marks his arrival at the head of a legendary Roman establishment: Il Rome Cavalieri, which will become the first european hotel to integrate the prestigious Waldorf-Astoria Collection.

During six years, Serge Ethuin will inspire a new dynamic through the three Michelin Star restaurant La Pergola, the Grand Spa Club, the unique Art collection and will significantly expand all emerging markets for the hotel. In 2011 he is awarded « Best General Manager » by Waldorf Astoria Worldwide.

After 30 years within the Hilton Group, Serge Ethuin takes the reins of the Royal Monceau Raffles Paris confirming the Palace position in the Parisian and international hotel scene.

His accession as General Manager of the Hotel Metropole Monte-Carlo is a new challenge ahead for this accomplished professional.

« It’s a great honor to be chosen to manage the Hotel Metropole Monte-Carlo, for which I always felt a particular emotion. My main objective is to accompany and lead the teams in order to build together the future of this mythical establishment».