Clean eating is an increasingly popular concept within the Principality, but it wasn’t always so for Naomi’s Kitchen CEO and Founder, Naomi Buff. However, when personal circumstances forced her to re-evaluate her lifestyle, few could have predicted how Naomi’s increasing knowledge of superfoods and nutrition could have transformed her world. Now Naomi is a successful businesswoman, overseeing an international company that is on a journey to improve the physical, emotional and mental wellbeing of others throughout Monaco and beyond.
Q: How long have you lived in the Principality?
I have been here 6 and a half years.
Q: What three traits define you?
Honesty, compassion, loyalty.
Q: Who are your heroes?
This is a tough question as there is not one definitive person to define as my hero and I am inspired by so many people. I recently read Jo Malone’s book and she has really inspired me through the start up of branding my business. My heroes tend to change depending on where I am in my life and what inspiration I need.
Q: What has been the highlight of your career so far?
Being in the kitchen with all the chefs at the Fairmont Hotel when they recreated my Light and Lean menu and Executive Chef, Philippe Joannes, came to oversee the plates and pass for approval. Also holding the first bags of my blends after a long process to get them from an idea to a tangible product was a real high moment (followed by fear and the thought – “how am I going to sell these 500 bags in 6 months!).
Q: What has been the greatest challenge of your career so far?
Trying to juggle and balance family life, my wild dreams, ambitions and work is a daily challenge for me. I have also had many other challenges (too many to count but not big enough to write about) along the way with the business but as someone once said, you are not in business if you don’t have problems!!
Q: Where is your favourite place to eat or drink in Monaco?
I love sushi so Nobu is always good
Q: What would you be doing (for a career) if you weren’t doing this?
I imagine something creative and with people as I feel fulfilled with both of these in my life.
Q: How do you define success?
I define personal success by the impact you have on others.
Q: What is your favourite book?
I have read hundreds of books, but this year my favourite was The Surrender Experiment by Michael Singer. It’s a very inspiring story about where life can take you if you surrender and let life take the lead.
Q: Tell us something that might surprise us about you.
I eat gluten and sugar and tend to shock people when I eat something unhealthy. I have learnt that it’s healthier to have a good relationship with food rather than have a restricting diet so I enjoy an 80:20 way of eating which is yummy and healthy, with room for flexibilty (20% for a guilt-free glass of wine or two, or dessert!)
What do you love about Monaco?
Q: My favourite thing about Monaco is the Cap d’Ail to Plage Mala walk as it is my time to escape reality. I love the way the walk changes depending on the expression of the weather.
Q: If you could have one wish, what would it be?
To have a team of 20 quality people behind me so I could really get going on my bigger goals and ambitions!
Q: Which is your favourite I AM Superfood blend?
I love them all depending on what’s going on for me at the time, they are all really nourishing and balancing and equally as good so it’s hard to pinpoint a favourite. With bikini season here I am drinking lots of I AM Lean as it really helps with satiety and stops my sugar cravings.