Monaco-based luxury fashion brand 209 Mare have launched their latest beachwear collection: ‘Stay Real, Stay Nauti’
209 Mare has launched its Summer 2019 men’s collection, taking inspiration from the age of social media and the influence it has over society in the modern age.
As well as making bold style statements, the ‘Stay Real, Stay Nauti’ luxury beachwear collection boasts a strong emphasis on natural aesthetics with an environmental conscience. Founding brothers of the Monaco-based fashion brand – Federico and Gabriel Uribe – feel that social media has led us to lose sight of what is real, important and meaningful in life.
In keeping with the company’s ethos of breaking the rules in style (#BTRIS), the owners hope that the new collection will encourage its wearers to be ‘nauti’ from time to time, whilst allowing the garments to speak for themselves.
‘Stay Real, Stay Nauti’ is available in the brand’s most popular colours: white, blue, grey and black. These four key colours embody the understated vibe of 209 Mare, while allowing the design to shine through
“209 Mare does not compromise – from the materials and construction to the experience and packaging”, says co-founder Federico Uribe.
The Colombian-German brothers, who are now settled in Monaco, created 209 Mare in 2016 out of a simple belief that the state of beachwear was antiquated and needed reinventing. They promptly set about creating unique, functional products, using the latest technology, that start with the question: why? Not: what?
Featured below are some highlights of the latest indulgent collection.
The Famous Beach Blazer (revived this year)
Made with a pique exterior and interior bamboo towel lining, which is 100% biodegradable.
The Towel Tuxedo (revived this year)
Made entirely with bamboo towelling, to give a cashmere-soft touch for its wearers. The bamboo toweling requires no pesticides and needs 80% less water to be produced, which means it is incredibly sustainable and antibacterial.
A casual toweling jacket in the form of a hoodie
Leather jacket tailoring has been used to maintain form, whilst the addition of Oxford cuffs makes this piece an incredibly flattering fit for any body shape. The zip provides an additional design detail, from its colour match to the 209 Mare teal and personalised logo on the zipper.
‘Marathon’ Swim shorts
Tailored to reflect the current Ibiza trends worn by the modern Balearic man, this piece is shorter than previous designs and is embellished with piping. The Marathon Shorts make use of upcycled marine plastic materials that have been woven into an ultra light polyamide, which can dry in the sun within 12 minutes. The inner mesh is laced with elastane making them extremely light, soft and comfortable, wear after wear.
The O-T-9 crew neck and V-T-9 v-neck collared graphic t-shirts are printed with hand-applied velvet and provide the perfect match to be worn with the marathon swim shorts. Made from ultra soft and high-quality cotton with 5% elastane for long-term comfort, the 209 Mare t-shirts are based on the traditional polo shirt style, with a longer back panel for a flattering aesthetic.
The Weekender Bag
Perfect for weekend trips away, the Weekender allows you to carry all of your beachwear essentials and can be conveniently attached to any suitcase handle. All hoodies, blazers and tuxedos are now delivered in the 209 Mare weekender bag.
The smaller pouch comes in camouflage print and is designed to slot into the Weekender Bag. Thanks to its size and addition of waterproof fabric, namely the rubber back panel, it is ideal for keeping passports, travel documents or your cell phone and keys whilst at beach clubs or on a yacht. Marathon swim shorts come in the new waterproof camouflage pouch.
The ‘Stay Real, Stay Nauti’ collection and indeed the full range of 209 Mare’s products, can be purchased online, via Instagram @209mare or at selected retailers.
Press release courtesy of Relevance.